Kopi

Package Design, Branding

ROLE                                   Research, Ideation, Execution

TEAM                                  Individual

DURATION                        2 months

TOOLS USED                     Procreate, Adobe CC

Summary

Kopi is a brand of coffee popularly known as civet coffee which originates from Indonesia. The coffee beans have been digested by and fermented within the Asian palm civet to produce three varying aromas of coffee: abarica, robusta, and liberica. The cat-like creature seen on the package is of the Asian palm civet and is the mascot of the brand itself. The box is an adhesive-free container that contains a burlap bag which holds the coffee beans.

Understanding the Problem

Prototype and create a sophisticated and sustainable packaging for coffee which can be repurposed to have a "second life". Aside from creating a multi-purpose, reusable package, the environmental aspect and consequence had to be considered as well. How can we reduce the amount of waste and materials packages produce? Therefore, the package had to be recyclable and self-locking to fulfill those objectives and prototyping and container explorations would be required to test out durability and usability.

The Process

The Design

The Package

© 2022 Angelica Li