Package Design, Branding
ROLE Research, Ideation, Execution
DURATION 2 months
TOOLS USED Procreate, Adobe CC
Kopi is a brand of coffee popularly known as civet coffee which originates from Indonesia. The coffee beans have been digested by and fermented within the Asian palm civet to produce three varying aromas of coffee: abarica, robusta, and liberica. The cat-like creature seen on the package is of the Asian palm civet and is the mascot of the brand itself. The box is an adhesive-free container that contains a burlap bag which holds the coffee beans.
Prototype and create a sophisticated and sustainable packaging for coffee which can be repurposed to have a "second life". Aside from creating a multi-purpose, reusable package, the environmental aspect and consequence had to be considered as well. How can we reduce the amount of waste and materials packages produce? Therefore, the package had to be recyclable and self-locking to fulfill those objectives and prototyping and container explorations would be required to test out durability and usability.
© 2022 Angelica Li