Lumine

Branding

ROLE                                   Research, Ideation, Execution

TEAM                                  Individual

DURATION                        2 months

TOOLS USED                     Procreate, Adobe CC

Summary

Lumine is a start-up company for high quality eye care and wear ranging from glasses, sunglasses and contacts. With a wide selection of frames to choose from, we are always up to date with the current trends. We are your vision care experts helping you find your perfect
vision solution.

‍This project was completed as part of the RGD Mentorship Program.

Understanding the Problem

Creating a vibrant, clean, fresh, trendy and fashionable visual identity. Because we will have users with low vision, we will need any typography to not be cluttered, and it should be easy to read and pass Level A accessibility. Social media posts might target new optical frames in a fashion forward manner. We would also like to advocate for vision care and educate our clients in a fun visual manner.

The Idea

The Design

© 2022 Angelica Li