MOCA

Branding

ROLE                                   Research, Ideation, Execution

TEAM                                  Individual

DURATION                        2 months

TOOLS USED                     Adobe CC

Summary

A new proposed visual identity for the Museum of Contemporary Art Toronto. Giving the institution a brand new look by introducing a more unique brand identity that makes the Museum of Contemporary Art stand out from the art scene. In addition to the new visuals are fluid elements which can be found on corporate stationery, collateral, marketing and other promotional applications.

‍*This project is in no way affiliated with the Museum of Contemporary Art Toronto*
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Understanding the Problem

MOCA is motivated by the belief that museums can be culturally and socially useful. They promote exceptional artistic thinking and provide a community space for discourse and creativity. Working across all contemporary art forms, they empower the local Toronto art scene, while informing the international. MOCA is an accessible, welcoming hub rooted and engaged in a culturally rich neighbourhood; it is here, through art, that people can feel the specialness of this invigorating and hyper-diverse city. 

To help better promote their mission and values I wanted to create a brand identity that reflected those core beliefs and conveyed the contemporary art aspect to bring more attention to the institution.

The Idea

Re-imagining MOCA...

© 2022 Angelica Li