ROLE Research, Ideation, Execution
DURATION 2 months
TOOLS USED Procreate, Adobe CC
"Swift is a Canadian value brand of processed meat products owned by Maple Leaf Foods." Their objective is to "become the most trusted brand of processed meats that price savy consumers can feel good about when looking for a quick-and-easy meal solution." The purpose of this project is to re-design Swift to compete in the current market.
A need to re-design the Swift brand so that it can compete in the Central and Eastern Canadian market. The current branding does not entirely reflect the brand's objectives and has minimal marketing to support it. This is the original package design they had for one of their products. The goal is to
re-design the package and strategically market it to meet the brand's objectives.
© 2022 Angelica Li