Swift_BANNERlarge

Swift Redesign

Branding

ROLE                                   Research, Ideation, Execution

TEAM                                  Individual

DURATION                        2 months

TOOLS USED                     Procreate, Adobe CC

Summary

"Swift is a Canadian value brand of processed meat products owned by Maple Leaf Foods." Their objective is to "become the most trusted brand of processed meats that price savy consumers can feel good about when looking for a quick-and-easy meal solution." The purpose of this project is to re-design Swift to compete in the current market.

This project was completed during an internship with Davis Agency under Glenn Davis Group as part of the RGD Mentorship Program.

Understanding the Problem

A need to re-design the Swift brand so that it can compete in the Central and Eastern Canadian market. The current branding does not entirely reflect the brand's objectives and has minimal marketing to support it. This is the original package design they had for one of their products. The goal is to
re-design the package and strategically market it to meet the brand's objectives.

601289p_Swft_Bologna_300g_OL

The Idea

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The Solution

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© 2022 Angelica Li